Search engines follow certain rules to determine which websites are more relevant for a particular keyword that the user has typed. Finally, make certain all of your links describe where theyre going. The business needs seo techniques either when they started their business or they can also have this after they got strong in their business, but it is essentially needed because without this strategy, you can’t improve your website visibility and business visibility either through your region or through world. Using the technological resources of search engines for good organic ranking of websites in search engines is nothing but advanced SEO. This will ease half of your job and you will be able to honest to your line of business. Here are some differences between the SEO strategies then and the SEO techniques now: Quality links matters now: The search engine optimization (SEO) techniques used in the past focused much on the existence of links connecting to a website from article directories and other similar services but now, emphasis focuses on the quality of such links.